4 Pillars for Successful Partnerships with Privately Held MEETINGS, INCENTIVES & EVENT MANAGEMENT Companies

1. Maximize Business Value

Increased buying power with suppliers – take advantage of a combined $200M in sales and 210,000+ annual hotel room nights
It is estimated that this volume ranks M-Plus between 12th and 15th on the CMI Top 25
Improved operational efficiencies through sharing of services and operationalizing best practices among the member companies
Option, but no obligation to centralize certain administrative, accounting, and legal work at M-plus
More qualified sales leads through some buyers’ needs for larger meeting & event company providers. Certified Woman-owned options available
De-risking through diversification of client base
Opportunity for Member/Owners to buy into M-Plus Alliance at the same multiple as their companies were valued
Access to M-Plus Advisory Services:
Brain trust of Harvard and Wharton MBAs, past McKinsey consultant, highly successful operators of $165M+ meeting & event management and travel companies, key upper-level managers with proven track record in sales, operations, running high-margin businesses, exit and succession strategists, and M&A experts

Member/Owners maintain autonomy and lifestyle
Individual company brands remain in place and are promoted
Member/Owners join brain trust of top tier meeting & event management operators located throughout North America
Member/Owners share preferred supplier deals, best practices & services
Member/Owners gain the right to acquire equity in M-Plus Alliance at the same multiple as their companies were valued
Common ownership allows for increased buying power with preferred suppliers
Diversification of client base through M-Plus Alliance mitigates owner risk

M-Plus provides a clear pathway for its Member/Owners to exit the business at an appropriate time and receive fair market value for their business. Succession planning typically begins at least three years ahead of any Member/Owner exit, while protecting key managers in their company
Right of first refusal in minority investment agreement by M-Plus enables fair market value at exit
Promotes a potentially higher valuation at exit due to partnership with value-added investment and advisory group vs. financial-only investors seeking quick returns
Eliminates the need to market the business through brokers (saves the Member/Owner unnecessary broker fees and commissions)
Succession planning begins a minimum of three years in advance, allowing for friction-less transition and support from both internal management and M-Plus Alliance

M-Plus performs preliminary valuation based on both past performance and future projections
Discuss and reach mutual agreement on preliminary valuation
Provide proposal for minority-share investment by M-Plus (25-49%)
Mutually agree upon terms and amount of capital to be invested

NOTE: Growth & fortification capital provided by M-Plus may be used at owner’s discretion. Some uses may include: